A Tradition of Excellence

NPR delivers top-quality programming and connects sponsors to an influential audience

Home to two of the top three radio drive-time programs in America

As a standard-setting producer and distributor of top-quality news, information and music programming for more than 40 years, NPR has been honored with the broadcast industry’s most prestigious awards. NPR programs inform and delight listeners, and offer sponsors opportunities to align with unparalleled content across dynamic platforms.

Spotlight on NPR Podcasts

Mid-roll Sponsorship in Most Popular NPR Podcasts

 

Sponsors now have the opportunity to feature :30 mid-roll audio credits as prime placements in Fresh Air and Planet Money podcasts. Mid-roll credits, also available in other NPR podcasts such as Wait Wait…Don’t Tell Me! and TED Radio Hour, are designed to give sponsors more time to describe the features of products or services than typical NPR credits.

NPR podcasts reach a young and engaged audience — 43% of listeners are under age 35 and 86% hold a more positive opinion of a company when they find out it supports NPR.

Find out how your brand can benefit from aligning with NPR podcasts today.

 

Learn More

 

NPR by the numbers

1000+

stations broadcasting NPR programming

26.3

million weekly listeners to NPR programming

30

million unique monthly users on NPR.org

146,122

hours of national and local public radio programming each week

17

international bureaus

59

George Foster Peabody Awards

1.7

million monthly users across NPR apps for iPhone, Android and iPad

84.2

million monthly podcast downloads

74%

of listeners discuss NPR content with family and friends

1000+

stations broadcasting NPR programming

26.3

million weekly listeners to NPR programming

30

million unique monthly users on NPR.org

146,122

hours of national and local public radio programming each week

17

international bureaus

59

George Foster Peabody Awards

1.7

million monthly users across NPR apps for iPhone, Android and iPad

84.2

million monthly podcast downloads

74%

of listeners discuss NPR content with family and friends

Sources: (On Air) ACT 1 based on Nielsen Audio Nationwide, Fall 2014, All Programming (incl. newscasts), Persons 12+ © 2014 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen. (Online and apps) Google Analytics, 3-month average, Feb-Apr ’15. (Podcasts) Splunk, 3-month average, Feb-Apr ’15. (Discuss content) NPR Impact Study, Lightspeed Research, October 2013.