Sources: (Personal Effect) NPR Impact Study, NPR Listens, January 2017. Refers to weekly NPR listeners; (Halo Effect) Radio: NPR State of Sponsorship Survey, Lightspeed Research, March 2017; NPR.org: Lightspeed Research, State of Sponsorship Survey, August 2015; Podcasts: NPR Podcast User Survey, March 2016. (National – Radio Listeners) ACT 1 based on Nielsen Audio Nationwide, Fall 2016, All Programming (incl. newscasts), Persons 12+ © 2016 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen.