Performance

Proven Engagement, Proven Results

Every media organization can deliver numbers for their sponsors. NPR delivers more - an audience who is loyal and devoted with an emotional connection to NPR and, by association, to the brands that sponsor NPR. In a world where brand lives in the same space as reputation, NPR offers unique engagement opportunities for sponsors and a proven excellence in delivering breakthrough results.

NPR Sponsorship messages lead to action

73%

of NPR podcast users hold a more positive opinion of companies that support NPR

58%

of NPR podcast users prefer to do business with NPR podcast sponsors

71%

of NPR listeners hold a more positive opinion of companies that support NPR

86%

of NPR listeners consider NPR "personally important" to them

83%

of NPR listeners take action in response to something heard on NPR

65%

of NPR.org users prefer to buy products and services from NPR sponsors

75%

of NPR.org users opinion of a business is more positive when I find out it supports NPR

73%

of NPR podcast users hold a more positive opinion of companies that support NPR

58%

of NPR podcast users prefer to do business with NPR podcast sponsors

71%

of NPR listeners hold a more positive opinion of companies that support NPR

86%

of NPR listeners consider NPR "personally important" to them

83%

of NPR listeners take action in response to something heard on NPR

65%

of NPR.org users prefer to buy products and services from NPR sponsors

75%

of NPR.org users opinion of a business is more positive when I find out it supports NPR

Sources: (NPR Listeners) Lightspeed Research, State of Sponsorship Survey, March 2017; (NPR.org Users) Local-National Survey on NPR.org, May 2017; NPR Impact Study November 2015; (NPR Podcast Users) NPR Podcast User Survey, March 2016. 

Proven Success Across Industries

IN THEIR OWN WORDS

NPR did a great job executing our radio and digital campaign. Our #1 goal was to drive traffic to our website through engaging the NPR audience. The results were stellar, including a 250% increase in visitors to our site. Looks like we’ve found a love-connection!

-Adam Castillo, Vice President of Marketing, Blue

85% of our field offices agree with our decision to sponsor NPR. 43% say they have heard positive responses from clients regarding our support. 11% have received new clients as a result.

Michael White, Marketing Director, Raymond James Financial

NPR has been remarkably effective in helping us reach loyal brand purchasers and potential new customers. Plus, NPR helps us hit multiple goals at once: deliver a creditable message to our sponsors and support organizations we feel akin to.

Steve Demos, Founder and CEO, White Wave, Inc.

It’s working! I got a call from an area VP today who said that an important decision-maker on a $60 million deal took him aside after a bid meeting today to say that he’d heard our NPR credit and liked it! Good work, guys, we’re reaching the right folks!

Marilyn E. Votaw, Keane, Inc.