Across platforms, audiences are discovering the power of audio. For nearly 50 years, NPR has been honing its craft and attracting loyal audiences across platforms.
AUDIO
The Power of Audio
Today audio is more accessible and personalized than ever before. Audio is the #1 media people engage with on their smartphones. In 2025, daily spoken word audio listening is up 3.5x from 2016. Radio still dominates and is increasingly accessible through streaming and smart speakers. The integration of audio into people’s lives gives brands new opportunities to connect with listeners in powerful, personal ways.
Image by Eran Menashri
This is NPR.
9M
weekly NPR podcast listeners¹
21.9M
weekly NPR radio listeners²
846K
weekly podcast users on smart speakers³
1.6 hours
average weekly time spent listening per user in the NPR app⁴
Sources: (1) NPR Podcast Analytics Service, 13-week avg. Sep-Nov 2025; (2) ACT 1/Nielsen Audio Nationwide, Fall 2025, Persons 12+ © 2026 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen; (3) Voice Assistant Dashboard, 13-week average, weeks beginning Jul 20 – Oct 12, 2025; (4) Google Analytics, 13-week average, weeks beginning Jul 20 – Oct 12, 2025.
Radio
Radio reaches more U.S. people weekly than any other medium. NPM offers brands access to the most popular public radio programs — locally and nationally.
Podcasts
NPR has led the podcast industry since the beginning, and is currently home to 2 of the top 3 podcasts and an engaged, influential audience.
Voice
Voice-activated technology is changing listener behaviors. NPM delivers solutions for brands that extend sponsor messaging and encourage engagement.
NPR App
Offering NPR’s most custom branding opportunities, a growing and engaged audience, and scale across digital platforms.
NPR Player
Opportunity to integrate your brand’s message with the uninterrupted listening experience on NPR.org.
Brand Soundscapes
Custom audio creative crafted by NPM’s in-house production team share brand stories in a way that fits with the NPR environment.
Let NPM Creative help you share your brand’s story.
Sierra Nevada Brewing Company
40 years after founding Sierra Nevada Brewing Company, Ken Grossman runs the company with his children Sierra and Brian. In Soundscapes produced by NPM Creative, they share the values that shape their business.
View the work
Comcast Business
To bring their commitment to small businesses to life, Comcast Business partnered with NPM Creative to tell the story of REC Philly, a vibrant co-working space designed to empower creatives in Philadelphia.
View the work
Target
A series of Brand Soundscapes about inclusive beauty, clothes designed for children with special needs, and programs supporting small businesses and entrepreneurs revealed the stories, and people, behind Target’s products.
View the work
The Audio Advantage
At the 2026 IAB Annual Leadership Meeting, audio industry leaders discussed how audio is an efficient, memorable and measurable platform for brands. Audio hits the brain differently than visual data, resulting in higher memorability and a must-have for media campaigns today.
Learn More
News & Insights
Article
May 2026
Maximize tune-in impact with custom creative: Insights for entertainment brands
New research confirms the impact of tune-in campaigns with NPR, and provides insights into best creative practices for entertainment brands.
Article
April 2026
Audio continues to break listening records: 2026 Infinite Dial Report
This annual study reveals the latest audio trends, including continued audience growth and shifts in listening habits.
Article
February 2026
NPR Podcast sponsorship drives double digit lifts for artificial intelligence brands
Recent Veritonic Brand Lift studies showcase how NPR Podcasts connect AI brands with tech leaders to boost brand lift and engagement.
