NPR One

Public Radio Made Personal

Reinventing Radio

Screenshot of NPR One, a new form of radio in partnership with key member stations. NPR One is reinventing public radio for listeners & creating unprecedented opportunity for a public radio sponsor to connect with an engaged audience.

NPR One is a new form of radio launched by NPR in partnership with key member stations. NPR One learns from individual users’ listening habits to deliver a personalized, on-demand mix of national and local audio content to users’ smartphones.

With storytelling as a focal point, NPR One utilizes unprecedented content curation, combining a sophisticated algorithm that learns from user behavior and a dedicated editorial team that handpicks the best content from NPR News, member stations, and podcasts.

NPR One is listed as one of the “Best Apps of 2016” by The New York Times and TIME

 

Download NPR One PDF

 

NPR One in Alexa

NPR One is available on Amazon’s suite of smart home assistants, including the Echo, Dot, and other Alexa-enabled devices. 

As more than 8.2 million U.S. homes* have adopted smart home assistants like Amazon Alexa and Google Home, NPR One on voice-activated devices is designed to complement the typical daily activities in their kitchens or living rooms.

 

“Alexa, play NPR One”

With the simple request, “Alexa, play NPR One,” listeners who have an Alexa-enabled device can seamlessly and conveniently continue with their morning routine or get dinner ready, while keeping up to date on the news and engaging with the high-quality audio storytelling that they know and expect from NPR.

NPR’s timely national and local newscasts are available on demand through the command “Alexa, ask NPR One to play the latest news.” Listeners can also ask for their favorite shows and podcasts with a simple voice command. For example, “Alexa, ask NPR One to play Planet Money,” and the most recent episode will play. 

 

*Source: Consumer Intelligence Research Partners (CIRP), 2017.

NPR One Audience

570,000

monthly users reached on NPR One

36

The average time spent listening on the app is 36 minutes

$87,600

is the median household income for NPR One listeners

39

is the median age of NPR One listeners

80%

of NPR One listeners have a college degree or higher

570,000

monthly users reached on NPR One

36

The average time spent listening on the app is 36 minutes

$87,600

is the median household income for NPR One listeners

39

is the median age of NPR One listeners

80%

of NPR One listeners have a college degree or higher

Sources: Google Analytics, 3-month average, October–December 2016. NPR One Audience Profile, May 2016.

NPR One Custom Sponsorship

NPR One AirBnB Custom Channel

Custom Channels in NPR One

Sponsors in NPR One have the opportunity to reinforce alignment with specific content areas through Custom Channels.

NPR staff will hand-pick NPR stories that both reflect the ideas of the sponsor’s campaign and will lead to strong engagement from NPR One users.

Custom audio promos will be created in each execution to invite the user to engage with these stories and to reinforce the sponsor’s brand alignment with NPR and with key campaign themes.

 

Watch Demo

 

 

NPR One Brand Soundscapes

National Public Media will send a producer to capture audio on location and expertly craft your brand’s distinctive audio sound and story.

Custom audio promos in NPR One invite users to hear Brand Soundscape.

Once selected, the Soundscape plays with branded visuals and opportunity to tap through to sponsor site.

 

Watch Demo

 

Rave Reviews

By connecting to audio content from other suppliers, including podcasts and locally sourced news programs, NPR One is now a one-stop shop for all sorts of fascinating audio.

The New York Times, December 2016

NPR’s new NPR One app ... learns what shows you like and what topics you’re interested in, building a more personal feed over time.

TIME, October 2016

Even if you aren't an avid NPR listener, this app may well turn you into one.

Thrillist, December 2016

Provides a digital platform where the best NPR and locally produced public radio content can mix and mingle.

Current, November 2016

NPR One thoughtfully curates stories and featured shows and gives you a whole new way to listen to NPR and your local public-radio station.

Vogue, December 2016