NPR is the default news experience in Google Home
NPR joins the smart home assistant revolution as the default news experience in Google Home, as well as the largest base of installed flash briefings in Amazon’s Alexa-enabled smart speaker systems. With a simple voice command, users can stay informed throughout their day with NPR. Currently, both Google Home and Amazon Alexa deliver the NPR News Now flash briefing, updated every hour, to hundreds of thousands of users each week.
Smart speaker devices continue to gain traction in U.S. households. Over the past year, Amazon Echo sales tripled, reaching over 8 million households with 17 million users. And asking for news is one of the most popular commands on smart speaker devices: 66% of Amazon Echo owners request to “read the news” with Alexa.
Sources: (% of Echo owners using the “Read the news” skill) Experian Information Solutions and BI Intelligence. (Amazon sales) Soper, Taylor. “More than 8M people own an Amazon Echo as customer awareness increases ‘dramatically’.” Geek Wire, 25 Jan. 2017. (Smart speaker awareness and ownership) Edison Research, 2017, Infinite Dial.