Smart Speakers

NPR is the default news experience in Google Home and the upcoming Apple HomePod

 

NPR joins the smart home assistant revolution as the default news experience in Google Home and the upcoming Apple HomePod, as well as the largest base of installed flash briefings in Amazon’s Alexa-enabled smart speaker systems. With a simple voice command, users can stay informed throughout their day with NPR. Currently, both Google Home and Amazon Alexa deliver the NPR News Now flash briefing, updated every hour, to hundreds of thousands of users each week. 

Smart speaker devices continue to gain traction in U.S. households. Over the past year, Amazon Echo sales tripled, reaching over 8 million households with 17 million users. And asking for news is one of the most popular commands on smart speaker devices: 66% of Amazon Echo owners request to “read the news” with Alexa.

Sources: (% of Echo owners using the “Read the news” skill) Experian Information Solutions and BI Intelligence. (Amazon sales) Soper, Taylor. “More than 8M people own an Amazon Echo as customer awareness increases ‘dramatically’.” Geek Wire, 25 Jan. 2017. (Smart speaker awareness and ownership) Edison Research, 2017, Infinite Dial.

Introducing The Smart Audio Report

Smart speakers are dramatically affecting the daily lives of Americans who own them. A new study from NPR and Edison Research offers the first in-depth look at the behaviors and attitudes of Americans who already have smart speaker devices in their homes – a fast-growing market – and those who do not. Smart speakers owners rely on their devices for a variety of tasks – from checking the news, setting timers and alarms, and adding to their shopping lists – and 65% say they wouldn't want to go back to life without their smart speaker.

NPR One in Smart Speaker Devices

To extend NPR’s home assistant footprint, NPR partnered with Amazon to create the NPR One skill, which gives listeners access to their favorite NPR programs on smart speaker systems. With the NPR One skill, users use their voice to active and enjoy a personalized collection of stories and podcasts from NPR and local public radio stations.

With the request, “Alexa, play NPR One,” or “Ok Google, play NPR One,” users can continue getting ready for work or cooking dinner. NPR’s high-quality audio storytelling remains in this platform, keeping users informed in the comfort of their homes.

 

Experience the NPR One Skill in Alexa

 

 
Download NPR One PDF

 

Amazon Alexa User Reviews

I love NPR, and am so happy that Echo/Alexa provides news summaries and hourly reports. Clear concise news makes for loyal long-term listeners, like me!

Review on NPR news in Alexa

This skill was professionally created as expected. This is the kind of skill I believe serious Amazon voice assistant customers have been waiting for.

Review on NPR One Skill

Fantastic. Debatably, the best format/execution/source of news via Alexa

Review on NPR news in Alexa

I find the balance of time spent on headlines and news summaries perfect to catch up on news of the day while getting ready for work

Review on NPR news in Alexa

This is the number one skill for our news

Review on NPR One Skill

Smart Speaker Sponsorship Opportunities

Starting Summer 2017, sponsors can align with NPR as a forerunner in the voice-activated speaker experience. Sponsorship opportunities include:

  • :15 post-roll spots after 5-minute briefings from the NPR Hourly News Summary, which gets 10 million monthly streams
  • Targeting capabilities on all NPR podcasts and Alexa’s NPR One skill, offering sponsors an innovative and seamless way to reach engaged audiences on Amazon’s smart speaker devices – from launching a brand’s skill to purchasing a product

Smart Speaker Awareness & Ownership

17M

people use Alexa-enabled devices

7%

of U.S. households own a smart speaker

63%

of Americans are aware of Amazon Alexa or Google Home systems

17M

people use Alexa-enabled devices

7%

of U.S. households own a smart speaker

63%

of Americans are aware of Amazon Alexa or Google Home systems

Source: The Infinite Dial © 2017 Edison Research and Triton Digital. Total U.S. population 12+.

Discover Smart Speakers

Amazon Alexa

Amazon’s Alexa platform is available on a growing number of devices, including the Echo family. With simple voice commands, Alexa can read the news, play music, control smart homes, and more. Whether at home or on the go, Alexa is is designed to make life easier by letting users voice-control their world. Over 8 million Echo devices have been sold. 

Google Home

The Google Home voice-activated speaker streams music, news, manages tasks, accesses home controls and more. When users say “Ok Google,” the Google Assistant launches and completes commands. Google Home debuted in November 2016, and offers far-field voice recognition and Hi-Fi speakers, among other features.

 

Photos courtesy of Amazon and Google.

Source: (Echo ownership) Soper, Taylor. “More than 8M people own an Amazon Echo as customer awareness increases ‘dramatically’.” Geek Wire, 25 Jan. 2017, http://www.geekwire.com/2017/8-million-people-amazon-echo-customer-awareness-increases-dramatically/. Accessed 17 Mar. 2017.