1A

A New Show for a Changing America

1A is a daily radio program and podcast hosted by Joshua Johnson – a smart, fresh voice with curiosity and empathy – airing on 200+ NPR member stations nationwide.

The show convenes essential conversation about today’s most important issues from politics, culture and technology while also delving into film, sports, humor and more. Like its predecessor, The Diane Rehm Show1A delivers a mix of topics and analysis inspired by the news.

Produced by NPR Member station WAMU, 1A brings together voices from communities nationwide and the world’s most dynamic thinkers to examine complex issues, with a focus on solutions. To expand the civic dialogue, Johnson invites listeners to share their perspective via social media.

On air, online and through the show’s podcast, 1A joins NPR’s line-up of successful cross-platform programming delivering an engaged, diverse audience.

Rave Reviews

Johnson is the voice the country needs right now.

Diane Rehm, Poynter

Steering one of public radio’s signature programs through a generational succession of talent.

Current

An expansive, solutions-oriented look at a changing but connected America.

FishbowlDC

Joshua Johnson represents America’s future and is the right host at the right time.

Diane Rehm, DCist

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Sponsor receives :15 credits in daily program broadcast

A Desirable Audience

Reach the Connected and Curious

53%

of NPR podcast listeners have a Household Income of $75k+

86%

of 1A podcast listeners have a bachelor's degree or higher

87%

of NPR podcast listeners are age 18-54

178%

NPR listeners are 178% more likely to be considered as "Influentials"

62%

of NPR listeners are age 25-44

86%

of NPR listeners hold a four-year college degree

53%

of NPR podcast listeners have a Household Income of $75k+

86%

of 1A podcast listeners have a bachelor's degree or higher

87%

of NPR podcast listeners are age 18-54

178%

NPR listeners are 178% more likely to be considered as "Influentials"

62%

of NPR listeners are age 25-44

86%

of NPR listeners hold a four-year college degree

 

Sources: (NPR Listeners) GfK MRI Doublebase 2015 “Influentials include respondents who participated in three or more public activities as defined by MRI; (NPR Podcast Users) Knight Podcast User Survey, Edison Research, June 2017; (NPR.org Users) Ipsos Affluent Survey, Adults 18+ HHI $100K+; *comScore Plan Metrix, 3-month average, Oct-Dec 2015, Composition Index, U.S.

 

Spotlight on Joshua Johnson

1A host Joshua Johnson is a rising voice in public radio. He most recently served as creator and host of the provocative public radio series, Truth Be Told, which explored race and identity in America.

Johnson brings cross-platform media experience to 1A, including development of a partnership between Miami’s NPR Member station, WLRN, and The Miami Herald, and his role as morning news host for KQED, San Francisco’s NPR Member station.

Johnson is a professor at the UC Berkeley School of Journalism teaching a course on podcasting.

He frequently moderates public discussions, including a recent live taping of Truth Be Told to encourage open dialogue about race and dating.

Discover more about Joshua Johnson at NPR.org.

Joshua Johnson photo credit: Stephen Voss/Courtesy of WAMU

Listen to 1A Episodes