First Listen

Sponsor First Listen

NPR Music’s First Listen series lets fans hear upcoming albums from a range of new and established artists in their entirety days before an album’s official release date. Past albums have included Alabama Shakes, Dan Deacon, Belle and Sebastian, and Bob Dylan.

Streamed across NPR Music digital platforms to audiences nationwide, past First Listen Live events have drawn crowds of up to 700 guests, with events selling out in under a minute.

Cross-Platform Sponsorship

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

Live events: NPR Music’s First Listen Live series features live concerts that invite fans to experience new music from today’s most exciting artists – performed live for the very first time in an intimate setting.

The First Listen Audience

27%

NPR listeners are 27% more likely to purchase music

77%

NPR.org users are 77% more likely to listen to 21-30 audio streams a day

74%

NPR listeners are 74% more likely to listen to alternative music

30%

NPR.org users are 30% more likely to have spent $100-$199 on music online

18%

NPR.org users are 18% more likely to purchase music tracks to download or listen to online

225%

NPR listeners are 225% more likely to attend classical music/opera performances

27%

NPR listeners are 27% more likely to purchase music

77%

NPR.org users are 77% more likely to listen to 21-30 audio streams a day

74%

NPR listeners are 74% more likely to listen to alternative music

30%

NPR.org users are 30% more likely to have spent $100-$199 on music online

18%

NPR.org users are 18% more likely to purchase music tracks to download or listen to online

225%

NPR listeners are 225% more likely to attend classical music/opera performances

Sources: (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.; (NPR listeners) GfK MRI Doublebase 2016.

Listen to First Listen Episodes