Hidden Brain

Sponsor Hidden Brain, A Conversation About Life’s Unseen Patterns

 

Hidden Brain, NPR's newest podcast.

Millions of radio listeners have enjoyed NPR science correspondent Shankar Vedantam’s engaging reports on social science research, and now fans can listen to Shankar’s insights on human behavior anytime, anywhere in a weekly 20-minute podcast.

Shankar Vedantam brings his knowledge, wit and sense of humor to scientifically rigorous topics, blending science and storytelling. Hidden Brain will reveal the patterns that drive human behavior, the biases that shape our choices and the imperceptible forces that influence our relationships.

Rave Reviews

"Hidden Brain" Podcast Will Make You Think Twice About Your Unconscious Mind

Smithsonian.com

Vedantam earnestly wants to implant a little piece of information inside your brain so that... you’re able to remember something that might actually come in a little useful

Buzzfeed

Vedantam has a trustworthy, professor-like speech, but his tone is always delighted and excited—no matter the news, it’s always conveyed as if it’s the most fascinating thing he’s ever heard.

Vanity Fair

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The Hidden Brain Audience

Reach active & engaged users:

87%

are college graduates

57%

have HHI of $75,000+

48%

are involved with business purchases

25%

are involved in business purchases of computer software/hardware

33

median age of user

76%

hold more positive opinion of businesses that support NPR podcasts

55%

prefer to buy products from businesses that support NPR podcasts

87%

are college graduates

57%

have HHI of $75,000+

48%

are involved with business purchases

25%

are involved in business purchases of computer software/hardware

33

median age of user

76%

hold more positive opinion of businesses that support NPR podcasts

55%

prefer to buy products from businesses that support NPR podcasts

Source: NPR Podcast Audience Survey, February 2016.

Spotlight on Shankar Vedantam

Shankar Vedantam, host of Hidden Brain, is also NPR’s social science correspondent.

Throughout his career, Vedantam has been recognized with many journalism honors including awards from the Society of Professional Journalists, the Pennsylvania Associated Press Managing Editors, the South Asian Journalists Association, the Asian American Journalists Association, the Pennsylvania Newspaper Association, and the American Public Health Association.

 The focus of Vedantam’s reporting is on human behavior and the social sciences, and how research in those fields can get listeners to think about the news in unusual and interesting ways.

Discover more about Shankar Vedantam on NPR.org.

Listen to Hidden Brain Episodes