Invisibilia

Sponsor Invisibilia Season Two, Premiering June 2016

Invisibilia sponsorship

Through arresting personal stories, robust scientific research, and laughter, NPR’s hit podcast and radio show Invisibilia explores the unseen forces that shape human behavior. Invisibilia sponsorship of Season One delivered brands a debut show widely reviewed as one of the best new podcasts of 2015. Season Two is set to offer even more for audiences and sponsors alike.

Hanna Rosin, a senior editor at The Atlantic and a founding editor at Slate’s DoubleX, joins Alix Spiegel and Lulu Miller as Invisibilia’s third host. Over the course of seven highly-anticipated new episodes and reports across NPR platforms, this intrepid trio will unwind gripping stories that take them around the U.S. and across the Atlantic. Invisibilia will examine how our lives are entwined with the larger world – the forces at play at work, in our public institutions, in our social and cultural lives, and within our own personalities and fashion choices.

Listen to the Season Two Trailer

Rave Reviews

Invisibilia became an instant success in its debut season, outpacing Serial as the #1 podcast on iTunes just weeks after its January 2015 launch and quickly building a dedicated, passionate community of listeners. 

NPR’s new podcast Invisibilia will blow your mind.

Buzzfeed

Combines sophisticated storytelling with cultural and scientific reporting, yielding astonishing stories that can feel almost too good to be true.

The New Yorker

It’s not hard to see — or hear in this case — that Miller and Spiegel are having fun, and that spirit helps animate the stories they tell throughout the show.

Nieman Lab

Sponsorship Opportunities

 

  • Podcast: Showcase your brand with custom Invisibilia sponsorship messaging, including :15 pre-roll and :30 mid-roll, throughout Season Two’s seven episodes.
  • NPR.org: Align with full episodes and bonus content available across the Invisibilia series page and Shots, NPR’s health & science blog. With 96% banner viewability, NPR.org delivers powerful performance across desktop and mobile platforms. 
  • Digital Audio: Extend Invisibilia sponsorship to audiences across platforms with Supported Podcasts in the powerful new NPR.org Audio Player and NPR One, inviting users to engage with Invisibilia episodes and reinforcing brand alignment.

The Invisibilia Podcast Audience

Reach an ideal audience of engaged listeners

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

Source: NPR Podcast Audience Survey, February 2016.

Listen to Invisibilia Season One Episodes