Invisibilia

Sponsor Invisibilia

Invisibilia sponsorship

Through arresting personal stories, robust scientific research, and laughter, NPR’s hit podcast and radio show Invisibilia explores the unseen forces that shape human behavior. Invisibilia sponsorship of Season One delivered brands a debut show widely reviewed as one of the best new podcasts of 2015. Season Two offered even more for audiences and sponsors alike.

Hanna Rosin, a senior editor at The Atlantic and a founding editor at Slate’s DoubleX, joined Alix Spiegel and Lulu Miller as Invisibilia’s third host in 2016. Over the course of seven highly-anticipated new episodes and reports across NPR platforms, this intrepid trio unwinds gripping stories that take them around the U.S. and across the Atlantic. Invisibilia examines how our lives are entwined with the larger world – the forces at play at work, in our public institutions, in our social and cultural lives, and within our own personalities and fashion choices.

Listen to the First Episode of Season Two

Wired lists “The New Norm” as one of “5 Podcast Episodes You Must Hear This Week”

Rave Reviews

Invisibilia became an instant success in its debut season, outpacing Serial as the #1 podcast on iTunes just weeks after its January 2015 launch and quickly building a dedicated, passionate community of listeners. Season Two garnered positive media reviews and generated excitement among listeners new and old, with more than 200 listening parties held across the United States celebrating its launch. 

The frisson between the hosts as they discuss their show’s subject matter is equally palpable in the stories they report, becoming just one more invisible force defining the listeners’ experience.

The Guardian, April 2016

Five Buzzy New Podcasts Not to Miss

Wall Street Journal, June 2016

Combines sophisticated storytelling with cultural and scientific reporting, yielding astonishing stories that can feel almost too good to be true.

The New Yorker, January 2015

It’s not hard to see — or hear in this case — that Miller and Spiegel are having fun, and that spirit helps animate the stories they tell throughout the show.

Nieman Lab, January 2015

Fascinating

The AV Club, June 2016

A blockbuster

The New Yorker, July 2016

I cannot stress how compelling the stories covered on this podcast are; I wait for their weekly drops every Friday with bated breath

Verge Campus, July 2016

Hit podcast

Digiday, August 2016

Sponsorship Opportunities

 

  • Podcast: Showcase your brand with custom Invisibilia sponsorship messaging, including :15 pre-roll and :30 mid-roll, throughout Season Two’s seven episodes.
  • NPR.org: Align with full episodes and bonus content available across the Invisibilia series page and Shots, NPR’s health & science blog. With 96% banner viewability, NPR.org delivers powerful performance across desktop and mobile platforms. 
  • Digital Audio: Extend Invisibilia sponsorship to audiences across platforms with Supported Podcasts in the powerful new NPR.org Audio Player and NPR One, inviting users to engage with Invisibilia episodes and reinforcing brand alignment.

The Invisibilia Podcast Audience

Reach an ideal audience of engaged listeners

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

Source: NPR Podcast Audience Survey, February 2016.

Listen to Invisibilia Episodes