Invisibilia

Exploring the Forces That Shape Human Behavior

Invisibilia from NPR

Through arresting personal stories, robust scientific research, and laughter, NPR’s hit podcast and radio show Invisibilia enchants listeners season to season. The show’s intrepid trio of hosts – culture commentator Hanna Rosin, psychology and human behavior reporter Alix Spiegel and science correspondent Lulu Miller – unwind gripping stories to examine how our lives are entwined with the larger world – the forces at play at work, in our public institutions, in our social and cultural lives, and within our own personalities and fashion choices.

The show premiered at No. 1 on the iTunes charts in January 2015, and in summer 2016, Invisibilia reignited its dedicated community of listeners with Season 2 – seven new episodes which nearly 60% of listeners rated a “Perfect 10,” inspired more than 200 Invisibilia listening parties in anticipation of the launch, and was broadcast by more than 430 stations around the U.S. Even now, months after the close of Season 2, it remains one of the most listened podcasts according to Podtrac’s “Top 20” podcasts ranker

 

 

Sample Invisibilia‘s “The New Norm”

Named one of “5 Podcast Episodes You Must Hear This Week” – Wired 

Rave Reviews

The frisson between the hosts as they discuss their show’s subject matter is equally palpable in the stories they report, becoming just one more invisible force defining the listeners’ experience.

The Guardian, April 2016

...more often than not, the show’s hosts turn the enterprise on its head, leaving listeners to contemplate their own automatic behaviors or notions about basic things, from clothing to personality.

The Atlantic, December 2016

a “science show” doesn’t do it justice; the hit podcast explores the intangible forces that shape human behavior—ideas, beliefs, assumptions, and emotions

The Daily Dot, July 2016

Invisibilia has always been compelling to listen to; in its second season, it has grown more ambitious.

The New Yorker, July 2016

I cannot stress how compelling the stories covered on this podcast are; I wait for their weekly drops every Friday with bated breath

Verge Campus, July 2016

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

Expanded sponsorship opportunities and packages available in season. Details on Invisibilia Season 3 forthcoming.

The Invisibilia Podcast Audience

Reach an ideal audience of engaged listeners

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

Source: Public Radio Podcast Survey, Edison Research, March 2015.

Spotlight on the Hosts of Invisibilia

Alix Spiegel has worked on NPR’s Science Desk for 10 years covering psychology and human behavior.

Over the course of her career in public radio, Spiegel has won many awards including a George Foster Peabody Award, a Livingston Award, an Alfred I. duPont-Columbia University Award, a Scripps Howard National Journalism Award, and a Robert F. Kennedy Journalism Award.

Lulu Miller is co-host of the NPR program Invisibilia.

Miller covers stories that challenge our assumptions about how the human organism works. Her work has been recognized by the George Foster Peabody Awards, Third Coast, and The Missouri Review.

Hanna Rosin is co-host of Invisibilia. Rosin comes to NPR from the world of print magazines. Most recently she was a national correspondent for The Atlantic, where she wrote cover stories about various corners of American culture. 

Rosin has headlined a TED conference and was part of a team at New York Magazine that won a National Magazine Award for a series of stories on circumcision. 

 

 

Listen to Invisibilia Episodes