Invisibilia

Sponsor Season 4 of NPR’s Hit Podcast 

Invisibilia from NPR

Invisibilia, NPR’s critically acclaimed podcast, will return for its fourth season in early 2018.

Hosted by award-winning journalists Alix Spiegel and Hanna Rosin, Season 4 of Invisibilia will explore: 

  • Stories we tell ourselves. How can the stories we tell ourselves keep us from recognizing – and reacting to – a changing world around us?
  • Stories others tell about us. Is it possible to pinpoint the inflection point in a life where it shifts towards success – or failure?
  • Dueling narratives: Fantasy v. Reality. How can an imaginary world impact real life?

Invisibilia Season 3 launch at No. 1 on the Apple Podcast charts, following the success of Season 2. Nearly 60% of Season 2 listeners rated the show a “10 out of 10.” 

Rave Reviews

The frisson between the hosts as they discuss their show’s subject matter is equally palpable in the stories they report, becoming just one more invisible force defining the listeners’ experience.

The Guardian

More often than not, [Invisibilia's] hosts turn the enterprise on its head, leaving listeners to contemplate their own automatic behaviors or notions about basic things, from clothing to personality.

The Atlantic

I was instantly intrigued by the fascinating concept of this show! Invisibilia is a podcast that invites the listener to explore the intangible and challenge us to “feel differently.”

Business Insider

Season 3, I was reassured to discover, blows our minds in Invisibilia's usual levelheaded way...[it] feels even more confident and impressive.

The New Yorker

[Invisibilia] boasts a unifying season-wide structure: playfully tethered to the idea of a “concept album."

HotPod

Cross-Platform Sponsorship

Sponsorship opportunities for Invisibilia include:

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The Invisibilia Podcast Audience

32

median age of Invisibilia podcast listeners

87%

of Invisibilia podcast listeners hold a Bachelor’s degree or higher

$81.6K

median HHI of Invisibilia podcast listeners

65%

of Invisibilia podcast listeners are female

59%

of Invisibilia podcast listeners are business decision-makers

32

median age of Invisibilia podcast listeners

87%

of Invisibilia podcast listeners hold a Bachelor’s degree or higher

$81.6K

median HHI of Invisibilia podcast listeners

65%

of Invisibilia podcast listeners are female

59%

of Invisibilia podcast listeners are business decision-makers

Source: Knight Podcast User Survey, Edison Research, June 2017.

Spotlight on the Hosts of Invisibilia

Invisibilia sponsorship

Alix Spiegel has worked on NPR’s Science Desk for 10 years covering psychology and human behavior. Spiegel has won many awards including the George Foster Peabody Award and Alfred I. duPont-Columbia University Awards. 

Most recently, Hanna Rosin was a national correspondent for The Atlantic. Rosin has headlined a TED conference and was part of a team at New York Magazine that won a National Magazine Award.

Listen to the latest Invisibilia Episodes