Invisibilia

Sponsor Season 3 of NPR’s Hit Podcast 

Invisibilia from NPR

NPR’s hit podcast Invisibilia uncovers the invisible forces that shape human behavior.

Led by an intrepid duo of hosts – culture commentator Hanna Rosin and NPR’s psychology and human behavior reporter Alix Spiegel – Invisibilia returns for its third season to tackle emotions and probe a radically new way of looking at some fundamental questions: Where do emotions come from? Can racism be cured? How is it that two people can look out the window at the exact same thing and see something completely different?

Launched in June, Season 3 is an ambitious new experiment: all the episodes in the season are connected. In the same way that rock musicians in the ‘60s and ‘70s explored their worlds with concept albums, Spiegel and Rosin put forward a provocative new idea and explore it in stories from around the country, using the revealing science and rich storytelling Invisibilia is known for. According to The New Yorker, this season of Invisibilia “feels even more confident and impressive.” 

Invisibilia Season 3 launch at No. 1 on the Apple Podcast charts, following the success of Season 2. Nearly 60% of Season 2 listeners rated the show a “Perfect 10” and the series was broadcast by more than 430 NPR Member stations nationwide. 

Rave Reviews

The frisson between the hosts as they discuss their show’s subject matter is equally palpable in the stories they report, becoming just one more invisible force defining the listeners’ experience.

The Guardian

...more often than not, the show’s hosts turn the enterprise on its head, leaving listeners to contemplate their own automatic behaviors or notions about basic things, from clothing to personality.

The Atlantic

I was instantly intrigued by the fascinating concept of this show! Invisibilia is a podcast that invites the listener to explore the intangible and challenge us to “feel differently.” It promises to explore ideas, assumptions and beliefs

Business Insider

Season 3, I was reassured to discover, blows our minds in “Invisibilia” ’s usual levelheaded way...“Invisibilia” feels even more confident and impressive.

The New Yorker

NPR’s Invisibilia returned for its third season last week, and this time around it boasts a unifying season-wide structure: playfully tethered to the idea of a “concept album,” this chunk of episodes will all revolve around the theme of concepts.

HotPod

Cross-Platform Sponsorship

Sponsorship opportunities for Invisibilia‘s third season include:

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The Invisibilia Podcast Audience

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

Source: Public Radio Podcast Survey, Edison Research, March 2015.

Spotlight on the Hosts of Invisibilia

Invisibilia sponsorship

Alix Spiegel has worked on NPR’s Science Desk for 10 years covering psychology and human behavior. Spiegel has won many awards including the George Foster Peabody Award and Alfred I. duPont-Columbia University Awards. 

Most recently, Hanna Rosin was a national correspondent for The Atlantic. Rosin has headlined a TED conference and was part of a team at New York Magazine that won a National Magazine Award.

Listen to the latest Invisibilia Episodes