Planet Money Indicator

Launching October 2

A Daily, Five-Minute Global Economy Podcast From the Planet Money Team

Launching October 2, Planet Money Indicator is a spin-off from NPR’s long-standing global economics podcast, Planet Money, named a “top podcast to help you think differently in 2017” by Inc.

Served daily in 5-minute episodes, Planet Money Indicator provides a digestible update on today’s major economic news by offering analysis of key stats.

Listeners are increasingly seeking ways to integrate news media into their daily lives–77% of NPR podcast listeners say they are “definitely” interested in short, daily audio news updates.

Rave Reviews for Planet Money

The hosts of Planet Money are relentlessly curious, and they turn otherwise dull-sounding topics into compelling stories

Business Insider

"The OG" podcast about money tops Time's list of the best podcasts to learn something about finance

Time Money

[Planet Money] will definitely make its listeners much smarter in understanding money and economy in general

Lifehacker

Cross-Platform Launch Sponsorship

Planet Money Indicator will feature four launch sponsors. Each sponsor will be recognized in 10 episodes during the first eight weeks. Sponsorship includes:

  • Podcast: One (1) :15 mid-roll and one (1) :15 post-roll credit per episode. Sponsors are required to submit two separate messages to deliver full episode ownership.

  • NPR.org: Scalable digital sponsorship, including creative and audio units in NPR One and in Smart Speakers

The NPR Audience

Align Your Brand with Smart & Engaged Users

77%

of Planet Money podcast listeners are A25-54

26%

NPR.org users are more likely to have investment portfolios valued at $1M+

88%

of Planet Money podcast listeners are college graduates

16%

NPR.org users are more likely to have a $500k+ annual budget for business purchases

57%

of Planet Money podcast listeners have a HHI of $75,000+

77%

of Planet Money podcast listeners are A25-54

26%

NPR.org users are more likely to have investment portfolios valued at $1M+

88%

of Planet Money podcast listeners are college graduates

16%

NPR.org users are more likely to have a $500k+ annual budget for business purchases

57%

of Planet Money podcast listeners have a HHI of $75,000+

Sources: (Planet Money podcast users)  Knight Podcast User Survey, Edison Research, June 2017 (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.