The Indicator from Planet Money

A Daily, Five-Minute Global Economy Podcast From the Planet Money Team

New to NPR, The Indicator from Planet Money is a spin-off from NPR’s long-standing global economics podcast, Planet Money, named a “top podcast to help you think differently in 2017” by Inc.

The Indicator from Planet Money provides a digestible update in just 5 minutes on today’s major economic news by offering analysis of key stats. With the use of Planet Money‘s hallmark style of witty and narrative journalism, this brand new podcast will provide context to listeners behind the news everyday. 

Listeners are increasingly seeking ways to integrate news media into their daily lives and The Indicator from Planet Money is designed with today’s media appetite in mind – more than three-fourths of NPR podcast listeners say they are “definitely” interested in short, daily audio news updates. 

Source: NPR Podcast Audience Survey, December 2016.

Listen to an Episode Below:

Rave Reviews for Planet Money

The hosts of Planet Money are relentlessly curious, and they turn otherwise dull-sounding topics into compelling stories

Business Insider

"The OG" podcast about money tops Time's list of the best podcasts to learn something about finance

Time Money

[Planet Money] will definitely make its listeners much smarter in understanding money and economy in general

Lifehacker

Cross-Platform Sponsorship

Sponsorship opportunities for The Indicator from Planet Money include:

  • Podcast: Separate :15 pre-roll and :30 mid-roll messages deliver custom sponsor messages and full ownership of each episode 
  • NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One.
  • Smart SpeakersThe Indicator from Planet Money will play on Amazon’s Alexa-enabled devices and Google Home 
  • On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The NPR Audience

Align Your Brand with Smart & Engaged Users

77%

of Planet Money podcast listeners are A25-54

26%

NPR.org users are more likely to have investment portfolios valued at $1M+

88%

of Planet Money podcast listeners are college graduates

16%

NPR.org users are more likely to have a $500k+ annual budget for business purchases

57%

of Planet Money podcast listeners have a HHI of $75,000+

77%

of Planet Money podcast listeners are A25-54

26%

NPR.org users are more likely to have investment portfolios valued at $1M+

88%

of Planet Money podcast listeners are college graduates

16%

NPR.org users are more likely to have a $500k+ annual budget for business purchases

57%

of Planet Money podcast listeners have a HHI of $75,000+

Sources: (Planet Money podcast users)  Knight Podcast User Survey, Edison Research, June 2017 (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.

Spotlight on the Hosts of The Indicator

The Indicator Hosts

Before joining NPR, Cardiff Garcia (L) was the US editor of FT Alphaville, the flagship economics and finance blog of the Financial Times, where for the past seven years he wrote and edited stories about the US economy and financial markets. He is also the founder and former host of Alphachat, the FT’s award-winning business and economics podcast. As a guest commentator he has regularly appeared on media outlets such as Marketplace Radio, WNYC, CNBC, Yahoo Finance, the BBC, and others.

As host of Planet Money, Stacey Vaneck Smith (R) has followed economic stories down the muddy back roads of Oklahoma to buy 100 barrels of oil; flew to Pune, India to track down the man who pitched the country’s dramatic currency devaluation to the prime minister; and spoke with a North Korean women who made a small fortune smuggling artificial sweetener in from China. Stacey grew up in Boise, Idaho and is a graduate of Princeton University, and Columbia University’s Graduate School of Journalism.

Discover more about The Indicator by checking out their NPR.org page here.