Latino USA

Sponsor Latino USA

Latino USA is the only national, English-language radio program produced from a Latino perspective. Hosted by award-winning journalist Maria Hinojosa, the program specializes in news, culture and storytelling.

The weekly, hour-long public radio program and podcast has shared Latino voices and perspectives for more than two decades

Latino USA won a Peabody Award for “Gangs, Murder and Migration in Honduras.” Other honors include the Robert F. Kennedy Journalism Award, the Edward R. Murrow Award, the National Journalism Award, and the Gabriel Award.

Rave Reviews

Latino USA is the foremost Latino voice in public media and the longest running Latino-focused program on radio.

Nueva Latina

Latino USA brings you stories about people who speak up, and speak out, even when the stakes are high.

Huffington Post

Latino USA brings depth of experience, on-the-ground connections and knowledge of current and emerging issues impacting Latinos and other people of color to every broadcast.

Nueva Latina

NPR's only national Latino news and cultural weekly radio program should be at the top of your list.

Remezcla

Cross-Platform Sponsorship

Podcasts: :15 pre-roll in weekly episodes released on Fridays

On air: :15 sponsor credits in weekly Latino USA broadcast aired on 184 Member stations

Latino USA's On Air & Podcast Audience

452k

Cume (Persons 12+/week)

+37%

annual growth in Cume

+45%

annual growth in AQH

#1

Latino USA is NPR's top on-air program for Hispanic listeners

1.3m

total Latino USA podcast downloads in 2016

130k

average monthly Latino USA podcast downloads

53%

of Latino USA listeners earn $75k+ in HHI

81%

of Latino USA podcast users are college graduates

452k

Cume (Persons 12+/week)

+37%

annual growth in Cume

+45%

annual growth in AQH

#1

Latino USA is NPR's top on-air program for Hispanic listeners

1.3m

total Latino USA podcast downloads in 2016

130k

average monthly Latino USA podcast downloads

53%

of Latino USA listeners earn $75k+ in HHI

81%

of Latino USA podcast users are college graduates

Sources: (Latino USA On Air reach and listener demographics) ACT 1 based on Nielsen Audio Nationwide, Fall 2016, Persons 12+, NPR Programming + Newscasts; © 2016 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen; (Total podcast downloads) Splunk, Jan-Dec 2016; (Average monthly podcast downloads) Triton AdServer & CDN (as of Jan. 17, 2017); (College graduate percentage) NPR Podcast Audience Survey, respondents to Latino USA announcement, Aug 2016 (n=90).

Spotlight on Maria Hinojosa

latino usa sponsorship

As Latino USA’s anchor and executive producer, Maria Hinojosa informs millions of Americans about the fastest growing group in the United States. Hinojosa’s 28-year history as an award-winning journalist includes reporting for NPR, PBS, CBS, WNBC, CNN, Frontline, and CBS Radio.

In 2010, Hinojosa launched The Futuro Media Group to produce multi-platform, community-based journalism harnessing the power of independent media to tell stories overlooked or underreported by traditional media.

Hinojosa has won top honors in American journalism, including four Emmys, the 2012 John Chancellor Award for Excellence in Journalism, and the Robert F. Kennedy Award for Reporting on the Disadvantaged.

Listen to Latino USA Episodes