Wait Wait… Don’t Tell Me!

Sponsor Wait Wait… Don’t Tell Me!, NPR’s News Quiz

Wait Wait Don't Tell Me Logo

Each week, Wait Wait… Don’t Tell Me! allows listeners to test their knowledge against some of the best and brightest in the news and entertainment world in a quick-witted, quiz program. 

Hosted by award-winning playwright Peter Sagal, Wait Wait… Don’t Tell Me! is recorded in front of a live audience each week in Chicago and other major cities across the United States. Panelists include author and humorist Roy Blount Jr., writer and performer Adam Felber, Boston Globe writer Charlie Pierce, comedian Paula Poundstone, Washington Post columnist Roxanne Roberts, and television funnyman Mo Rocca. Previous notable guests include Keegan-Michael Key, Stephen Colbert, June Squibb, Mavis Staples, and former President Barack Obama.

Rave Reviews

Why would Tom Hanks take precious time out of his schedule to host a public radio show? Probably because that show, Wait Wait… Don’t Tell Me! isn’t just a public radio show—it’s THE public radio show

A.V. Club

A hilarious review of the past week’s current events...[and] a highly educational experience

Philadelphia Magazine

Have a great laugh with NPR’s quizzes as you test your news knowledge while trying to figure out what’s true and what’s made up

Insider Monkey

Watching the show was funny and interesting in its own right, but seeing how it gets put together was fascinating

Louisville Business First

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 host-read mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Sponsor receives :15 credits in weekly program broadcast

Live events: Wait Wait… Don’t Tell Me! hosts weekly live tapings at the Chase Bank Auditorium in Chicago and in select markets nationwide. Through live events, sponsors can showcase their brand through onsite product displays, co-branded signage and collateral, VIP receptions, creative audience engagement extensions and more. Past live event sponsors have included Angie’s List, Talenti, Universal Pictures and Tito’s Handmade Vodka. 

Photo Credit: Ryan Muir

Photo Credit: Andrew Gill

Photo Credit: Ryan Muir

Photo Credit: Jerry Schulman

The Wait Wait... Don't Tell Me! Audience

Reach Active & Engaged Audiences

84%

of podcast users have a Bachelor's degree or higher

43%

of podcast users hold a top management position

51%

of podcast users are involved in business purchases

73%

of podcast users hold a more positive opinion of businesses that sponsor NPR

30%

NPR.org users are 30% more likely to buy classical music/ballet/opera performance tickets

14%

NPR.org users are 14% more likely to visit museums and art galleries

17%

NPR listeners are 17% more likely to advise others on travel, restaurants, books & movies

117%

NPR listeners are 117% more likely to attend 2+ live concerts every month

84%

of podcast users have a Bachelor's degree or higher

43%

of podcast users hold a top management position

51%

of podcast users are involved in business purchases

73%

of podcast users hold a more positive opinion of businesses that sponsor NPR

30%

NPR.org users are 30% more likely to buy classical music/ballet/opera performance tickets

14%

NPR.org users are 14% more likely to visit museums and art galleries

17%

NPR listeners are 17% more likely to advise others on travel, restaurants, books & movies

117%

NPR listeners are 117% more likely to attend 2+ live concerts every month

Sources: (Wait Wait… Don’t Tell Me! podcast users) NPR Podcast Audience Survey, February 2016; (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.; (NPR listeners) GfK MRI Doublebase 2016.

Spotlight on Peter Sagal

Portrait of Peter Sagal, host of the Wait Wait... Don't Tell Me! quiz program.

Peter Sagal is the host of Wait Wait… Don’t Tell Me!

In 1997, Sagal joined the panel of a new news quiz show on NPR, co-produced by WBEZ-Chicago, that made its debut on-air in January of 1998. In May of that year, he moved to Chicago to become the host of the show. Since then, Wait Wait… Don’t Tell Me! has become one of the most popular shows on public radio.

In 2008, Wait Wait was the recipient of a Peabody Award for excellence in broadcasting. A year later, in the fall of 2009, Wait Wait made its New York debut with a show at Carnegie Hall, which sold out in the first 90 minutes after tickets went on sale.

Discover more about Peter Sagal on NPR.org.

Listen to Wait Wait… Don’t Tell Me! Episodes