Wow in the World

New NPR Kids Podcast Launching May 15, 2017

Launching May 15, Wow in the World is a weekly show for curious kids aged 4-10 and their parents that will explore amazing inventions, discoveries and happenings in our universe.

Each episode will be co-hosted by Mindy Thomas and Guy Raz – hosts of SiriusXM’s weekly kids news series, Breakfast Blast Newscast – as a sketch-comedy/conversation that features three big stories of the week. Stories will begin with of questions that lead to an explanation about an amazing discovery or finding in the world of science and technology. All stories are rooted in research from scientific journals and from the news of the week.

Part of NPR’s successful podcast portfolio, Wow in the World creates fun, high-quality kids programming that kids and parents will love.

Rave Reviews

Among [Mindy’s] audience favorites are… the “Breakfast Blasts Newscast” featuring hilarious but relevant commentary from NPR’s Guy Raz

Humor America

Mindy Thomas is a revelation of light-hearted, pixie-dusted glee and her affable address to both kids and adults is laced with a beaming, witty joy that captures both the thrilling wonder and the insistent anarchy of childhood.

Humor America

Best Children/Young Adult Program of 2016 for Breakfast Blasts Newscast

International New York Festivals Award

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend your brand’s message to NPR’s weekly broadcast listeners with an additional on air sponsorship package

 

Wow in the World Audience

Reach Parents & Children

60%

of NPR.org users are parents

52%

of NPR.org users have watched children's programming on TV in the past week

22%

of NPR.org users have children 3-11 years old

57%

of NPR podcast users have a HHI of $75k+

60%

of NPR.org users are parents

52%

of NPR.org users have watched children's programming on TV in the past week

22%

of NPR.org users have children 3-11 years old

57%

of NPR podcast users have a HHI of $75k+

Source: comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S. NPR Podcast Audience Survey, Fall 2016.

Spotlight on Mindy Thomas and Guy Raz

Mindy Thomas is the Gracie Award winning host of the Absolutely Mindy Show, heard nationally, weekday mornings on SiriusXM’s Kids Place Live channel. Mindy lives in Northern Virginia with her husband, and two curious and creative kids who provide her with endless amounts of laughs, spilled milk and inspiration.

Guy Raz is the host, co-creator, and editorial director of two of NPR’s most popular programs: TED Radio Hour and How I Built This. He also co-hosts SiriusXM’s weekly news segment for kids, Breakfast Blast Newscast. Most importantly, Guy is a father. He’s performed in DC children’s theater as the narrator in “Cat in the Hat”.

In 2016, Mindy and Guy won the International New York Festivals Award for their children’s program, the Breakfast Blast Newscast.