In 2014 NPR Music launched the Tiny Desk Contest with the goal of discovering under-the-radar musical talent from artists across the U.S. The result: more than 6,000 entries each year, national press recognition and a nationwide 10-city live events tour – all part of an integrated partnership with Lagunitas Brewing Company. And, the Contest’s first-ever winner Fantastic Negrito won his first Grammy Award in 2017.
In its second year as the exclusive sponsor of the Tiny Desk Contest, Lagunitas’ music-meets-craft beer ethos was prominently showcased on air, online and through engaging live events to reach local music communities and grow the Tiny Desk Contest brand.
Previewed below, we composed a series of completely custom sponsorship products to weave Lagunitas’ message through the Contest experience.
Tiny Desk Contest Entry Site
A full takeover of the Tiny Desk Contest Entry site, including prime logo placement and Main Stage banner.
Tiny Desk Contest Entry Viewer
A sticky banner image that persisted while scrolling through and viewing contest entries.
Tiny Desk Contest Emails
Promotional banner featured in all Tiny Desk Contest e-mails.
Lagunitas Brewing Company Mainstage
A Main Stage roadblock banner – responsive and interactive.
NPR Music / Lagunitas Halo Mainstage
A Halo/Main Stage custom hybrid banner to include the Lagunitas Brewing Company banner strip with the Tiny Desk Contest promotional messages.
Lagunitas Brewing Company Banners
300 x 600 and 300 x 250 banners presented not only on NPR Music, but NPR.org as well.
Tiny Desk Contest Halo Banners
300 x 600 and 300 x 250 Halo Unit banners focused on contest links and featuring the Lagunitas Brewing Company’s logo.
Tiny Desk Contest Tumblr
Sticky logo placement linking to the Lagunitas Brewing Company homepage on the Tumblr page for the Tiny Desk Contest.