In 2016, NPR Music and Lagunitas went on the road in the first-ever Tiny Desk Contest tour. The 10-city events series featured performances by local musicians from the Contest, along with panel discussions led by All Songs Considered host Bob Boilen and 2016 Contest winner Gaelynn Lea.
NPR Music and Lagunitas traveled across the U.S. to major music markets including New York, LA, Nashville and Austin, with stops at Lagunitas’ breweries in Chicago and Petaluma, CA. More than 2,300 fans came out to the live events, with 310,000 tuning into the concerts online via Facebook Live. On Twitter, the Contest reached 28.5 million users*.
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Photo credits (top row, l-r): Kyle Dean Reinford, Rebecca Aranda, Alyssa Schukar, (bottom row, l-r) Niki Walker, Joe del Tufo, Quincy Ledbetter
Concert goers experienced the Lagunitas brand through a pop-up photobooth with vintage polaroids, sandstone drink coasters and bars stocked with Lagunitas’ signature craft brews.
The tour gave local musicians a unique platform to showcase their craft and highlighted the strong partnership between NPR Music and Lagunitas who – above all – share a love for great music.
*Source: Twitter, the number of unique users who receive Tiny Desk Contest posts in their timeline.