The Audio Advantage
REPORT
Audio hits the brain differently than visual data, capturing attention that results in higher memorability and making audio a must-have for media campaigns today.
Read More#1 in trust,
#1 for brands.
Innovation in action.
Tap into our decades of experience in audio and the latest research into what works for public media. We’re here to help guide you with best practices and measurement services to quantify your results.
Make an impact.
It's not just about what you say or how you say it, it's where you say it. When you engage people on public media platforms they respect, they take notice – and take action.
Learn More- #1 most trusted news brand 1
- 88% of listeners have taken action based on an NPR sponsorship message 2
- 78% of listeners have a more positive opinion of NPR sponsors 2
- 42M weekly audience across NPR platforms 3
Sources: (1) Research Narrative, News Media Brand Study, 2024, among a set of 13 major news brands; (2) Kantar, NPR State of Sponsorship Survey, 2025; (3) Internal estimate based on Nielsen Audio, Google Analytics, NPR Podcast Analytics, YouTube analytics, and Firebase, Fall 2025.
Build your campaign.
From podcast mid-roll to radio spots, NPR sponsorship placements perform because they respect the tone and standards audiences expect from public media, while capturing attention and resonating deeply.
Brand Soundscapes
Sponsorship opportunity
Showcase your brand’s mission, values, or success stories on NPR digital platforms - and beyond.
Become a success story.
Explore award-winning work from our creative studio that brings sound-rich brand stories to life.
Pete & Gerry's
Case Study
Bringing to life the experience of pasture-raised hens on a lush open pasture.
SAP Concur
Case Study
Customers share how SAP Concur solutions help them increase efficiency.
Vital Farms
Case Study
Family farmer Tanner Pace shares why he was drawn to Vital Farms' mission.
