Report

The News Podcast Consumer

Join NPR, NPM and Sounds Profitable for an in-depth look at the audience for News podcasts! On Wednesday, Feburary 26th at 2 PM ET, NPM VP of Marketing Lamar Johnson will join Sounds Profitable Partner Tom Webster for a special live webinar taking a look at news podcast listeners' demographics and media habits.
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Transference of Trust

How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news.
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The Spoken Word Audio Report

On November 9, NPR and Edison Research shared the highly anticipated fifth installment of the Spoken Word Audio Report. The latest research explores the ways spoken word audio listening has increased over time, with a special focus on the increased interest younger listeners are showing in the medium.
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The Smart Audio Report

The Smart Audio Report from NPR and Edison Research is a recurring study on trends in smart speaker ownership and voice assistant user behavior. Since its first release in 2017, the Report has revealed trends in smart speaker adoption and usage, and insight into how voice technology is shaping consumer attitudes and behaviors.
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Radio: Live On Air and Everywhere

On April 15, NPR and Edison Research released a comprehensive report exploring the increasingly important role radio is playing in Americans' lives. The report covers the latest trends in radio listening and offers a deep dive into the listening behavior of six unique radio audience segments.
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NPR Podcast Report

As an early podcast pioneer and leading podcast publisher today, NPR believes sharing knowledge lifts all boats and benefits the entire industry. In this semiannual report, NPR shares learnings from audience research and analytics on all things podcast. The Winter 2022 release includes trends NPR is seeing in overall audience, podcast promotion strategies with impact, and effective approaches to sponsor messages.
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Article
February 2025

News podcast listeners are ready to hear from service provider brands

News Podcast listeners are in the market for new service providers, according to new research from MRI-Simmons. Learn more about tapping into the power of NPR's high-quality news podcasts.

Article
January 2025

Special programming performs for NPR sponsors

NPR offers special programming that allows brands to connect with a discerning audience through creative and engaging content.

Article
December 2024

NPR & National Public Media's Year in Review: 2024

2024 was another momentous year for NPR & National Public Media. Check out the highlights from content and audience to sponsorship performance.

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October 2024

The 2024 Tiny Desk Contest reaches music lovers across NPR platforms

NPR Music’s Tiny Desk Contest activated its 10th, bigger-than-ever year in 2024. With Capital One as the presenting sponsor and The Lagunitas Brewing Company as the supporting sponsor, the Contest engaged millions of music lovers through digital, radio, podcast and at 10 sold-out events across the country.

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September 2024

Pumpkins & parties: How podcast users celebrate Halloween

The latest Trending Topics release from MRI-Simmons provides insight into how podcast users compare when it comes to celebrating Halloween.

Article
June 2024

Effective NPR Radio and Podcast Creative: Insights for CPG Brands

National Public Media and Veritonic tested a variety of copy approaches for CPG sponsorship messages to find out what resonates with NPR listeners today.

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