The Spoken Word Audio Report
Transference of Trust
The Smart Audio Report
Radio: Live On Air and Everywhere
NPR Podcast Report
The 2024 Tiny Desk Contest reaches music lovers across NPR platforms
NPR Music’s Tiny Desk Contest activated its 10th, bigger-than-ever year in 2024. With Capital One as the presenting sponsor and The Lagunitas Brewing Company as the supporting sponsor, the Contest engaged millions of music lovers through digital, radio, podcast and at 10 sold-out events across the country.
Pumpkins & parties: How podcast users celebrate Halloween
The latest Trending Topics release from MRI-Simmons provides insight into how podcast users compare when it comes to celebrating Halloween.
Effective NPR Radio and Podcast Creative: Insights for CPG Brands
National Public Media and Veritonic tested a variety of copy approaches for CPG sponsorship messages to find out what resonates with NPR listeners today.
Maximizing Impact: How ezCater Used Creative Testing to Drive Brand Success
A Veritonic test conducted with NPR enabled ezCater to evaluate how listeners were engaging with their radio messages.
From Attention to Action: Measuring the Power of NPR Podcasts
New analysis of NPR podcasts demonstrated an average attention score 10% above the already superior attention typical of podcasts.
Creative Best Practices: Lessons from Organic Valley’s Custom Soundscape Campaign
NPM worked with NPR sponsor Organic Valley to share their story through custom creative and crafted a successful and memorable campaign.