Work

Lagunitas Brewing Company

NPM Creative worked with Lagunitas on digital extensions of their sponsorship, natively integrating the beer company into co-branded videos, custom co-branded NPR.org halo units and custom Lagunitas-branded Center Stage units, the Tiny Desk Contest website and Contest social media posts and Brand Soundscapes.

Full Soundscapes

Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

This Pop-Up Pub Raises Money To Help Dogs And Cats Find Permanent Homes

Soundscape Mid-rolls

Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

[NPM Voice Talent] Support for NPR and the following message come from The Lagunitas Brewing Company, whose Brewmaster Jeremy Marshall says that when he tastes a Lagunitas ale it’s like catching a live concert: [Jeremy] This is one of those very arrogant lead guitarists that goes to the front of the stage and slides on the knees and swings around and is just a showman. [NPM Voice Talent] To discover how music plays a part in more than just great beer at Lagunitas, visit lagunitas.com/music.

Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

[NPM Voice Talent] Support for NPR and the following message come from The Lagunitas Brewing Company, whose founder Tony Magee and brewmaster Jeremy Marshall want tasting their beers to be a musical experience. [Tony] You can think of a beer as an etude; you can think of a beer as a song. You bring it to your mouth… [GUITAR PLAYING UNDER] [Jeremy] You smell, you sip… [Tony] Those are the some of the little high notes. It hits you and you start to get the feel of the groove that’s going on. And then it spreads across your palate and up into your sinuses, you get the rest of the aromas, and then you swallow and you get that flavor as it goes down your throat… [Jeremy] So when you exhale through your nose you experience the beer again in a completely different way. [Tony] Then there’s a little aftertaste. That’s a little song. [Jeremy] Almost like when you hear a tune and then you think about it later, it plays in your head, sometimes like the way a song can get stuck in your head. [Tony] The great thing about beer is you can’t download it for free. [NPM Voice Talent] To discover how music plays a part in more than just great beer at Lagunitas, visit lagunitas.com/music.

This Pop-Up Pub Raises Money To Help Dogs And Cats Find Permanent Homes

[NPM Voice Talent] Support for NPR and the following message come from The Lagunitas Brewing Company. Original employee, Ron Lindenbusch, remembers when the founder asked him to take over Lagunitas’ community giving program. [Ron] I said, “What’s our limit?” And he said “Huh…I don’t think we have one… and I don’t want to say ‘no’ when beer can turn into money to help a good cause, I don’t want to say no to anybody.” [NPM Voice Talent] To learn more, visit lagunitas.com/community.

The Visuals

Tiny Desk Contest Site

Tiny Desk Contest Launch Video

Tiny Desk Contest Entry Viewer

Homepage Center Stage Halo: Contest Announcement

NPR Music Center Stage Halo: View Contest Entries

NPR Music Center Stage Halo: Winner Announcement

NPR Music Facebook Recognition

Tiny Desk Contest Newsletter

NPR Music Center Stage

Story Center Stage: Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

Voice Landing Page Demo: Soundscape Audio + Music Playlist

Story Center Stage: This Pop-Up Pub Raises Money To Help Dogs And Cats Find Permanent Homes

NPR One: Why The Brewers At Lagunitas Treat Their Beer Recipes Like Music Scores

NPR One: This Pop-Up Pub Raises Money To Help Dogs And Cats Find Permanent Homes

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