For over ten years, NPR has brought brands the best in podcast sponsorship — from chart topping titles and programming to innovative products and best in class measurement and attribution capabilities. Now, NPR podcast inventory is available programmatically – via private marketplace (PMP) and programmatic guaranteed deals – offering sponsors direct access to NPR’s brand-safe podcast content.
Specs
SSP
AdsWizz (AudioMax)
Compatible DSPs
| DSP | PMP | Programmatic Guaranteed |
| AdForm | Yes | Yes |
| Adobe | Yes | Yes |
| Amobee (Nexxen) | Yes | Yes |
| AudioMatic | Yes | Yes |
| BidTheatre | Yes | Yes |
| DV 360 | Yes | Yes |
| PayTunes | Yes | Yes |
| StackAdapt | Yes | Yes |
| Tabmo/Hawk | Yes | Yes |
| TTD | Yes | Yes |
| Unruly/Tremor | Yes | Yes |
| Yahoo | Yes | Yes |
| Active Agent | Yes | No |
| Adelphic (Viant) | Yes | No |
| Centro (Basis) | Yes | No |
| DAX/TIG | Yes | No |
| DeepIntent | Yes | No |
| MadHive | Yes | No |
| PulsePoint | Yes | No |
| Roku/One View | Yes | No |
| Splicky | Yes | No |
| Targetspot | Yes | No |
| Xandr | Yes | No |
Deal Options
- Programmatic Guaranteed/Reserved
- Private Auction (PMP)
Available Content
All NPR podcasts are available to programmatic buyers! Some buying options:
- Custom bundles – Build your own!
- Single-show buys
- Podcasts by Genre
- Specialized package options:
- Run of Network – All NPR Podcasts
- Run of Business & Innovation
- Run of Arts & Life
Available Inventory
- :15s Pre-roll, Midroll, Post-roll
- :30s Midroll
- Host-read option available on applicable podcasts – see rate card
Available Targeting
Behavioral, Audience, Demographic, Device, Contextual
Floor Rates
Available upon request
Creative Messaging
- Copy Guidelines
- Creative approval process: non-commercial creative guidelines apply. Programmatic audio copy will be vetted by NPR against our creative guidelines and voiced by NPR
- Blocked categories: cigarettes/e-cigarette, marijuana, gambling and other products subject to abuse; political candidacy, prescription drug products, FDA regulated devices, devices with unsubstantiated claims