Products

Programmatic Display

Available for: Display, Desktop, Mobile, External Platforms, Video

NPR’s display platforms consistently offer sponsors the ability to showcase their brand in uncluttered, trusted environments, featuring best-in-class viewability and expansive reach – now, all available through programmatic pipes. Buyers can unlock premium content, products and capabilities through private auction, preferred deals, or programmatic guaranteed buys on our website, apps, and external platforms.

 

Ready to set something up? Click the link below or reach out directly to programmatic@npr.og!

Set Up A Deal

Specs

SSPs

Google AdX*

Magnite

Pubmatic

Index Exchange

Deal Options
  • Preferred Deals*
  • Programmatic Guaranteed/Reserved*
  • Private Auction (PMP)
Programmatic Product Suite

Plug & Play

All standard IAB display options can be combined into custom, cross-platform bundles

Roadblocks & Takeovers

 

Available Formats
  • Web Display 
    • Desktop (300×600 | 300×250 | 728×90 | 970×250)
    • Mobile (300×250)
  •  In-App
    • 300×250
  • Video
    • Web & In-App
      • :15  or :30 In-stream Pre-Roll (non-skippable up to :15)
      • 400x300v Video/VAST
    • Smart Speaker
      • :15 or :30 Post-Roll (non-skippable up to :15)
      • 400x300v Video/VAST
Targeting & Data Capabilities

Segments

  •  Technology
    • Device type
    • Browser
    • Operating system
  • Audience Segments
    • NPR’s first party demographic and behavioral segments
    • Legacy (third party & cookie-based) segments
  • Contextual
    • Content categories/bundles
    • High engagement

 

Capabilities

  • Contextual insights
  • Data enrichment and collaboration via Permutive
  • Performance-driven recommendations
Floor Rates

Available upon request, contact programmatic@npr.org

Creative Messaging
  • Creative Guidelines 
  • Blocked categories: cigarettes/e-cigarette, marijuana, gambling and other products subject to abuse; political candidacy, prescription drug products,FDA regulated devices, devices with unsubstantiated claims