Work

Almond Board of California

California’s community of almond farmers want to help grow a better future by implementing responsible and sustainable farming practices. NPM Creative partnered with the Almond Board of California to share two farmers’ stories through custom Spotlight mid-rolls in NPR podcasts.

Farmer Brian Wahlbrink speaks to why California’s 7,600 almond farmers are working to champion sustainable agriculture practices, from their zero waste goal to whole orchard recycling. For second-generation farmer Christine Gemperle, a focus on biodiversity is also important, whether that’s planting cover crops in her orchards or helping to support the health of local bees.

Spotlight Mid-Rolls

Working To A Better Tomorrow

[NPM Voice Talent] The following message comes from our sponsor, Almond Board of California. Farmer Brian Wahlbrink speaks to why California’s 7,600 almond farmers are working to champion sustainable ag practices: [Brian] Our zero waste goal is important because we grow 100% of the United States’ almonds and 80% of the world’s almonds. We are working to a better tomorrow as growers and a stronger industry as we move forward over the next 10 to 15 years. [NPM Voice Talent] Learn more at almond sustainability [dot] org.

Finding New Ways To Recycle Old Trees

[NPM Voice Talent] The following message comes from our sponsor, Almond Board of California. Farmer Brian Wahlbrink explains how California’s almond farmers are finding new ways to recycle old trees and address climate change: [Brian] So the original plan, when it came to the end of the life cycle of an almond orchard, was the orchard was removed from the field. And we are now implementing whole orchard recycling, which is sequestering carbon by grinding up the trees and implementing them back into the soil. [NPM Voice Talent] Learn more at almond sustainability [dot] org.

Setting Sustainable Agriculture Goals

[NPM Voice Talent] The following message comes from our sponsor, Almond Board of California. Farmer Brian Wahlbrink describes how California’s 7,600 almond farmers set the board’s 2025 sustainability goals, including zero waste: [Brian] The Almond Board of California not only represents the growers, we are the growers. We are the ones that set the goals for ourselves. We all got together and we agreed that these 2025 goals are the directions that we want to take our farms and we want to take our industry. [NPM Voice Talent] Learn more at almond sustainability [dot] org.

Farming As A Family Legacy

[NPM Voice Talent] The following message comes from our sponsor, Almond Board of California. Farmer Brian Wahlbrink explains why their 2025 sustainability goals are important to him professionally and personally: [Brian] Farming almonds in California is really important to our family and our legacy. And my hope is: as our children are growing up, they have something they can be proud of and they can continue on and be the sixth generation almond growers. [NPM Voice Talent] Learn more at almond sustainability [dot] org.

Ensuring The Future With Sustainable Agriculture

[NPM Voice Talent] This message comes from NPR sponsor, Almond Board of California. Second-generation farmer Christine Gemperle explains one reason why almond farmers are taking sustainable agriculture practices to heart: [Christine] Sustainable agriculture is important because it ensures the future. It’s not just for us as the farmers, but for everyone that we share this planet with. What we do today impacts what generations will have to deal with. We do this for them. [NPM Voice Talent] Learn more at almond sustainability [dot] org.

Creating Healthy Ecosystems In Farming Operations

[NPM Voice Talent] This message comes from NPR sponsor, Almond Board of California. Second-generation farmer Christine Gemperle shares the central belief that drives California’s almond farmers: [Christine] Our goal is to be part of the solution to climate change, by creating healthy ecosystems in our farming operations. There are many practices in almond orchards that reduce greenhouse gas emissions, build soil health, and conserve water, while producing a nutritious food. [NPM Voice Talent] Learn more at almond sustainability [dot] org.

Caring For The Bees

[NPM Voice Talent] This message comes from NPR sponsor, Almond Board of California; funding bee research since 1995. Second-generation farmer Christine Gemperle shares why almond farmers care about bee health: [Christine] What I do in the orchard influences the health of the bees. They’re the ones that move the pollen from flower to flower. Beekeeping and almond farming are really tied together. We are dependent on one another, and in many ways. [NPM Voice Talent] Learn more at almond sustainability [dot] org.

Using Cover Crops For Better Biodiversity

[NPM Voice Talent] This message comes from NPR sponsor, Almond Board of California. Second-generation farmer Christine Gemperle shares why almond farmers focus on biodiversity: [Christine] In all my orchards, I’m using cover crop in between my trees. I learned about how what I do in the orchard influences the health of the bees. It helps me adjust my practices to provide habitat and forage for bees and native pollinators. [NPM Voice Talent] Learn more at almond sustainability [dot] org.