Work

Capital One

Capital One® partnered with NPM Creative to produce two Soundscapes series, the first to educate listeners on the complex topics of fraud and identity theft and the second to share the science and design behind Capital One’s intelligent assistant, Eno. Each Soundscape features a product expert sharing insights from their involvement with the products.

Shared across NPR’s digital platforms, the campaign achieved increases in awareness, positive perception, trust, and consideration.

Full Soundscapes

Building An Intelligent Assistant That Anticipates Customer Needs

Training An Intelligent Assistant To Better Understand Customers

Meet Eno, The Intelligent Assistant Looking Out For Your Accounts

How Tracking Your Social Security Number Can Help You Protect Your Credit

Shedding Light On The Dark Web

Using Design Thinking To Build Better Credit Alerts

Soundscape Mid-rolls

It's Been A Minute Mid-roll: How Tracking Your Social Security Number Can Help You Protect Your Credit

[NPM Voice Talent] The following message comes from our sponsor Capital One. The CreditWise app from Capital One recently launched a Social Security Number Tracker. Here’s Joe Whitchurch, head of CreditWise, on what can happen if a fraudster gets a hold of your SSN and other identifying information. [Joe] That person is likely going to be able to access your credit file, open credit cards, to open auto loans, to open home mortgages. And when those loans go bad and the impact shows up on your credit history they’re going to be long gone. It’s important for us to ensure that, candidly, people get the credit they deserve. And that’s why, as we’ve built out our CreditWise product, we’ve engineered features to not only educate people, “This is how to use credit wisely.” But this is also how to protect the credit that you’ve worked so hard to build. A little bit of effort can go a long way in helping you understand if you’ve been a victim of identity fraud. [NPM Voice Talent] CreditWise is free for everyone, whether you’re a Capital One customer or not. You can find CreditWise in your App or Play Store now.

Code Switch Mid-roll: Shedding Light On The Dark Web

[NPM Voice Talent] The following message comes from our sponsor Capital One. Here’s Sarah Strauss, head of fraud at Capital One, on how the CreditWise app helps users quickly take action by alerting them to potential signs of fraud. [Sarah] It’s really about actively trying to detect fraud as it’s occurring. There’s just a much greater opportunity now than there used to be for consumers to really own this and feel empowered to go after the issue and resolve it. [NPM Voice Talent] CreditWise from Capital One is an app that helps you quickly detect fraud for free, whether you’re a Capital One customer or not. You can find CreditWise in your App or Play Store now.

Ask Me Another Mid-roll: Using Design Thinking To Build Better Credit Alerts

[NPM Voice Talent] The following message comes from our sponsor Capital One. The CreditWise app recently added dual-bureau credit alerts from Experian and Transunion, to help users more quickly identify signs of error, theft or fraud. Here’s CreditWise designer Bev Yang: [Bev] The alerts that we just released send a user a message so that it’s like, “Hey just so you know, this is what’s different.” And they can focus on the new information to decide what they want to do. [NPM Voice Talent] CreditWise is free for everyone, whether you’re a Capital One customer or not. You can find CreditWise in your App or Play Store now.

The Visuals

Story Center Stage: Training An Intelligent Assistant To Better Understand Customers

Story Center Stage: Meet Eno, The Intelligent Assistant Looking Out For Your Accounts

Story Center Stage: Using Design Thinking To Build Better Credit Alerts

NPR One: Training An Intelligent Assistant To Better Understand Customers

NPR One: Meet Eno, The Intelligent Assistant Looking Out For Your Accounts

NPR One: Using Design Thinking To Build Better Credit Alerts

NPR App: Training An Intelligent Assistant To Better Understand Customers

NPR App: Meet Eno, The Intelligent Assistant Looking Out For Your Accounts

NPR App: Using Design Thinking To Build Better Credit Alerts

"I’m in the business of telling stories and engaging people on complex topics. With the podcast audience, you get people that are willing participants to be engaged. Brand Soundscapes helped us capture their attention. We worked with [NPM Creative] to tell a cool, compelling story to NPR listeners where they really engaged and became educated on a dense topic."

Liz Anderson, Senior Manager, Tech & Innovation Communications, Capital One®

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