Chipotle believes in cultivating the future of farming, and is working to support young farmers with seed grants, scholarships, and 3-year contracts.
With Brand Soundscapes produced by NPM Creative in collaboration with the Chipotle team, listeners are introduced to young farmers who share the challenges they face as they carry on the tradition of their family farms.
Full Soundscape
Meet The Next Generation Of Family Farms
Continuing The Legacy Of Family Farms
Building A Farm For Future Generations
Soundscape Mid-Rolls
Understanding The Challenges Young Farmers Face
[NPM Voice Talent] The following message comes from our sponsor, Chipotle. As young farmers who raise their family hogs for one of Chipotle’s pork suppliers, Niman Ranch, the Kruse siblings recognize the challenges that many face in the industry, including the financial barriers to entry. [Dane] The average price per land around here is $6,500 dollars an acre. That’s not including machinery that you need to farm the land. [Kelsey] And that’s not an easy or a financially realistic task for someone who say is is our age in their early twenties. [NPM Voice Talent] To learn more about how Chipotle is working to champion young farmers, go to Chipotle dot com slash farmers.
The Changing Landscape Of Family Farms
[NPM Voice Talent] The following message comes from our sponsor, CHIPOTLE, working to champion young farmers like Kelsey Kruse, a hog farmer for one of Chipotle’s pork suppliers, Niman Ranch. As a 6th generation farmer in southwest Iowa, Kelsey recognizes that the lifestyle is changing rapidly in today’s urbanizing world [Kelsey] You don’t hear of anyone who’s like “I’m going to be a farmer.” Unfortunately you have to be, in this day and age, either born into it or you have to know someone that’s going to give you that opportunity to say, rent some ground from you or let you buy a plot of land to get yourself started on. And that’s not an easy or a financially realistic task for someone who say is is our age in their early twenties. Your food has to come from somewhere and it has to continue coming from somewhere. I get excited telling people about how my family raises pigs so that’s near and dear and important to me. [NPM Voice Talent] To learn more how Chipotle is working to champion young farmers through 3-year contracts for eligible farmers under 40, go to Chipotle dot com slash farmers.
Watching The Number Of Family Farms Decrease
[NPM Voice Talent] The following message comes from our sponsor, CHIPOTLE. April Wilson, hog farmer for a Chipotle pork supplier, reflects on how her family has seen the number of family farms decreasing. [April] My dad talks about getting on the bus and there were fifteen kids that got on the bus within four miles. And now there’s maybe five kids that get on the bus in that same four miles. Like, it’s just amazing to see the changes. [NPM Voice Talent] To learn more about how Chipotle is working to reinvigorate farming, go to Chipotle dot com slash farmers.
Working To Continue Her Family's Legacy
[NPM Voice Talent] The following message comes from our sponsor, CHIPOTLE. April Wilson, a third-generation hog farmer for Chipotle pork supplier Niman Ranch, is proud to continue her family’s legacy year after year, even when facing financial hardships: [April] It takes a lot to farm and to stay in farming. And we’ve gone through several tough situations where it’s like, “OK, we may not be farming next year and that’s OK.” But every year just something pulls us through. And so it’s really great to be the third generation and it’s awesome to be able to work with my brothers and help them on their farms and they help me on mine as well. It’s tough. It’s a hard a hard business to enter. But don’t give up, cause there’s… there’s a way. If there’s a will, there’s a way. [NPM Voice Talent] To learn more about how Chipotle wants to help bridge the economic challenges farmers face, go to Chipotle dot com slash farmers.
Protecting Future Generations From Debt
[NPM Voice Talent] The following message comes from our sponsor, CHIPOTLE, whose new Queso Blanco is made with milk sourced from Wisconsin farmers like Bryanna Handal. Running a small farm isn’t easy, and Bryanna has seen many people leave the industry because of financial challenges: [Bryanna] I know so many older generation farms that are still so far in debt and then they’re just passing it on to the next generation and hoping they’re going to get out. Well, they probably have to get into debt themselves, to get started. And I don’t want that for my kids. [NPM Voice Talent] To learn more about how Chipotle wants to help bridge the economic challenges farmers face, go to Chipotle dot com slash farmers.
Making Farming A Viable Future
[NPM Voice Talent] The following message comes from our sponsor, CHIPOTLE, whose new Queso Blanco is made with milk sourced from Wisconsin farmers like Bryanna Handal. Bryanna and her family bought their farm in 2016, and are working to pay off their debts so they can make the farming life a viable future for their kids. [Bryanna] I know so many older generation farms that are still so far in debt and then they’re just passing it on to the next generation and hoping they’re going to get out. Well, they probably have to get into debt themselves, the younger generation, to get started. And then they’re accumulating their parents’ debt. And I don’t want that for my kids. So we – we really do try hard to get the farm paid down if they do want to farm; but I will completely understand if they do not want to farm because they do see the struggles that go with it. But if they are going to farm, I want the farm to be in a good position financially that we could be in a position to help them out, actually. [NPM Voice Talent] To learn more about how Chipotle is working to reinvigorate farming, go to Chipotle dot com slash farmers.