How do you design an electric SUV that drives like a Mustang? When Ford decided they wanted to add an all-electric pony to the Mustang stable, they set out to answer this question through design, engineering, and rigorous testing. The end result? The all-electric Ford Mustang Mach-E.
In full Soundscapes and custom mid-rolls produced by NPM Creative, Global Brand Director of Electric Vehicles Jason Castriota describes how his team worked to make everything about the Mustang Mach-E feel like a Mustang. The vehicle’s Exterior Design Manager, Chris Walter, shares how their design incorporated Mustang DNA and future-looking elements. Vehicle Engineering Manager Rob Iorio explains how different driving modes help create distinct experiences for drivers.
