Work

Home Instead Senior Care

To communicate the importance of home through authentic, emotional audio stories, Home Instead partnered with NPM Creative to create Brand Soundscapes so both those in need of care and potential caregivers can learn more about the company’s mission of enhancing the lives of aging adults and their families.

The first Soundscape paired singer-songwriter, Jilian Linklater, with Home Instead gerontologist, Lakelyn Hogan, to share the story behind a song commissioned for Home Instead. The second and third Soundscapes introduce us to Patricia Webb and her Home Instead CAREgiver Bonnie, who met three and a half years ago through Home Instead and became fast friends.

Full Soundscapes

Welcome To Mrs. Pat's Dream Home

Celebrating Her Grandmother's Home, And Love, In Song

A Surprising New Friendship In The Comfort Of Home

Soundscape Mid-rolls

Enhancing The Lives Of Aging Adults And Their Families

[NPM Voice Talent] Support for this podcast and the following message come from Home Instead Senior Care. Gerontologist and caregiver advocate Lakelyn Hogan reflects on Home Instead’s mission: to enhance the lives of aging adults and their families. [Lakelyn] You don’t stop living once you hit a certain age. You can still live a rich meaningful life through your later years, and so we are really excited to be celebrating our 25th anniversary at Home Instead and to be still working towards our mission. [NPM Voice Talent] To learn more about Home Instead Senior Care and how they are helping seniors to maintain their independence, go to Home Instead [dot] com.

A Home Instead CAREgiver's Golden Rule

[NPM Voice Talent] Support for this podcast and the following message come from Home Instead Senior Care. Bonnie, a Home Instead CAREgiver works to enhance the lives of her aging clients and their families. Here, she shares her golden rule for care: [Bonnie] I would want her to be treated the way I’d want to be treated or like my mom would want to be treated. I come in and take care of her and do all of her personal care needs that she needs done and make sure she stays comfortable in her own home. We have a good time. We’re best friends. [laughter] [NPM Voice Talent] To learn more about Home Instead Senior Care’s in-home care options, go to Home Instead [dot] com.

Putting Patience And Trust At The Center Of CAREgiver Relationships

[NPM Voice Talent] Support for this podcast and the following message come from Home Instead Senior Care. Bonnie, a Home Instead CAREgiver knows that building trust is essential to forging strong relationships with her Home Instead clients. [Bonnie] I’d seen the ad in the paper and I called and three days after I was hired I was with my very first client. You’ve got to have patience in order to be a good caregiver. You’ve got to build up the trust. I just love it. I couldn’t have asked for a better job or a better client. [NPM Voice Talent] To learn more or to search for available senior care job opportunities with Home Instead Senior Care, visit Home Instead [dot] com

The Visuals

Center Stage: Desktop

Center Stage: Mobile

Center Stage: Tablet

See more work from NPM Creative

Capital One

CreditWise® from Capital One® partnered with NPM Creative to produce a series of Brand Soundscapes that educated listeners on the complex topics of fraud, identity theft and the dark web.

View the work

Sub-Zero, Wolf and Cove

Sub-Zero, Wolf, and Cove collaborated with NPM Creative to help bring one of their inspiring meals to life for NPR audiences with audio shared in podcast mid-rolls, the NPR Player, the NPR App and more.

View the work