Work

PhRMA

Through a series of Brand Soundscapes distributed in sponsorships across NPR platforms, medical researchers and patients share how what’s produced in the lab affects life outside of it.

PhRMA’s Brand Soundscapes were also featured in native integrations as part of their launch sponsorship of the NPR App. This new sponsorship format was designed by the NPM Creative team to ensure a smooth and seamless user experience.

Full Soundscapes

United In The Search For Personalized Medicines

Fighting Together Against Lung Cancer

On The Quest To Understand Heart Disease

Soundscape Mid-rolls

United In The Search For Personalized Medicines

[Podcast Host] Hey everyone, just a quick thanks to two of our sponsors who help make this podcast possible. First to PhRMA, representing America’s biopharmaceutical companies and scientists like Maysoun Shomali, who develops targeted cancer therapies: [Maysoun] I think of myself as finding the needle in a very large haystack. I have the belief that I can make a difference, that if I work hard enough I can find it and I can develop a therapy for it. [Podcast Host] To hear more from researchers like Maysoun and the patients that inspire them, visit GoBoldly dot com slash listen.

Fighting Together Against Lung Cancer

[NPM Voice Talent] Support for NPR and the following message come from PhRMA, representing America’s biopharmaceutical companies and cancer researchers like Ted Johnson, who has worked in the industry for 17 years: [Ted] You have to be really resilient in research because cancer is a formidable foe. But there are thousands of scientists working to make the lives of patients better. [NPM Voice Talent] To hear more from researchers like Ted and the patients who inspire them, visit GoBoldly dot com slash listen.

On The Quest To Understand Heart Disease

[NPM Voice Talent] Support for NPR and the following message come from PhRMA, representing America’s biopharmaceutical companies and researchers like Paul Nioi who searches for the genetic causes of heart diseases. [Paul] So a lot of the work that I do is really involved in trying to understand just the basics of why people get sick. And we do that by actually studying their genomes. So we try and identify differences amongst individuals that make them more or less likely to get a disease. It’s really important that we have an understanding of what are the genes that are actually involved in the disease so we can design drugs that can target those genes and then hopefully treat the disease. It’s very motivating to think about the impact that your work could have. So despite how hard it is to actually do what we do, there’s a real desire to help people. [NPM Voice Talent] To hear more from researchers like Paul about the problems they try to solve, visit GoBoldly dot com slash listen.

The Visuals

Story Center Stage: United In The Search For Personalized Medicines

Story Center Stage: Fighting Together Against Lung Cancer

Story Center Stage: On The Quest To Understand Heart Disease

NPR One: United In The Search For Personalized Medicines

NPR One: Fighting Together Against Lung Cancer

NPR One: On The Quest To Understand Heart Disease

NPR App: United In The Search For Personalized Medicines

NPR App: Fighting Together Against Lung Cancer

NPR App: On The Quest To Understand Heart Disease

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