Work

Subaru

In order to share a story of the Subaru Love Promise, NPM Creative interviewed Tucson Subaru retailer Rocky DiChristofano and a manager from Youth On Their Own, about their partnership to support homeless youth navigate school. In custom podcast mid-rolls, the pair discuss their partnership and how Subaru’s Love Promise goes deeper than financial support.

Brand Soundscapes are just the latest collaboration between Subaru and NPM Creative. Subaru has also recently worked with the NPM Creative team to develop custom sponsorships highlighting Subaru’s support of NPR’s National Parks Centennial coverage and the long-running public radio series, Storycorps.

Full Brand Soundscape

The Subaru Love Promise

Soundscape Mid-rolls

Committing To Customers And Their Communities

[NPM Voice Talent] Support for NPR and the following message come from Subaru whose Love Promise is a dedication to supporting communities. For Tuscan Subaru retailer Rocky DiChristofano, that just makes sense. [Rocky] It’s simple in concept, that we’re trying to be involved and make the place we live a better place. And everybody goes to work knowing that this is a part of what we do at Tuscan Subaru. [NPM Voice Talent] To learn more about the Subaru commitment to its customers and communities, visit subaru.com/love-promise.

Building Bikes For Children With Leukemia

[NPM Voice Talent] Support for this podcast and the following message come from Subaru whose Love Promise is a dedication to make the world a better place. Here’s Subaru retailer Rocky DiChristofano on how Tuscan Subaru makes a positive impact. [Rocky] A lot of corporations give money and support charities. But the Subaru Love promise goes much deeper than that. We had a bike building event last year, and we had our staff build these bikes for children that had leukemia and then we brought the children down to get their bikes. The act of actually taking your staff and going and delivering them, and having to deal with the emotion… pretty special and powerful stuff. [NPM Voice Talent] To learn more about the Subaru commitment to its customers and communities, visit subaru.com/love-promise.

Generosity Across 630 Retailers

[NPM Voice Talent] Support for this podcast and the following message come from Subaru. Here’s Tuscan retailer Rocky DiChristofano on the scope of the Subaru Love Promise, a commitment to making the world a better place. [Rocky] There are six hundred and thirty retailers across the country, and they are really generous in their communities just like we are. [NPM Voice Talent] To learn more about the Subaru commitment to its customers and communities, visit subaru.com/love-promise.

The Visuals

NPR Player and NPR One: StoryCorps Podcast Halo

NPR One: National Parks Centennial Coverage Custom Channel

Custom Activation: Stand At The Edge Of Geologic Time 360 Video

See more work from NPM Creative

PhRMA

NPM Creative worked with PhRMA to develop a series of Brand Soundscapes, featured in sponsorships across NPR Platforms, that brought to life real stories about the impact that medical research has on patients.

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Wells Fargo

Wells Fargo connected NPM Creative with three of its non-profit partners to create Brand Soundscapes that showcase the organizations’ works and Wells Fargo’s commitment to supporting the local communities.

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Kia Motors America

To support the release of the Niro — Kia’s first-ever hybrid crossover — NPM Creative produced a series of Brand Soundscapes that focused on the craft behind the vehicle.

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