Work

Sub-Zero, Wolf and Cove

Sub-Zero refrigeration, Wolf cooking and Cove dishwashing believe in the profound power of gathering around home-cooked meals. To help bring one of those inspiring meals to life for NPR audiences, Sub-Zero, Wolf and Cove collaborated with NPM Creative.

The Brand Soundscapes campaign invited listeners into the Sub-Zero, Wolf, and Cove demonstration kitchen in Madison, Wisconsin. Pairing Head Demonstration Chef Joel Chesebro’s insights on food and memories with audio from a celebratory meal, the campaign emphasized how the brands’ Live deliciously philosophy extends far beyond the table — encouraging a zest for engagement, experience, and human connection in everyday life.

Full Soundscape

The Profound Power of a Home-cooked Meal

Soundscape Mid-Rolls

The Most Important Ingredient? Human Relationships

[Podcast Host] Support for this podcast and the following message come from Sub-Zero refrigeration, Wolf cooking, and Cove dishwashing. Head demonstration chef Joel Chesebro shares his belief in the power of homecooked food to bring people together. [Joel] As a chef and a father and a husband…I’ve come to understand that the value of food is to create community and it’s OK to use the resources that are around you to create those meals. I love making things from scratch — but most of the time I’ll just go to the store and buy tortillas. The way that our products impart heat, you can use a few prepared ingredients or things to help assist the process and you still get a delicious result. For me, at the end of the day, human relationships are the most important thing. And you find some of the best parts of human relationship around food, delicious food. [Podcast Host] To learn how Sub-Zero, Wolf, and Cove can help you embrace every moment in the kitchen and around the table, visit subzero-wolf.com.

The Benefits Of Gathering Around A Common Table

[NPM Voice Talent] Support for this podcast and the following message come from Sub-Zero refrigeration, Wolf cooking, and Cove dishwashing. Here’s head demonstration chef Joel Chesebro on the benefits of gathering around a common table. [Joel] One of the beautiful things about being a chef is that I can use those resources to bring people together around a delicious meal. This is what food does, allow you to have these wonderful moments of human interaction. [NPM Voice Talent] Cook, Create and live deliciously with Sub-Zero, Wolf, and Cove. Visit subzero-wolf.com

The Visuals

Story Center Stage

NPR App

NPR Player

"The NPM Creative partnership provided a unique way to tell our brands’ story about living deliciously. We went beyond the imagery of a beautifully prepared dish to the sounds and stories of a home-cooked meal shared around a table. NPM Creative understood the importance of bringing these traditions and time spent with loved ones to life, which helped us collaborate on a compelling narrative told by one of Sub-Zero, Wolf, and Cove’s chefs.”

Kaitlin Cheramy, Marketing, Sub-Zero Group, Inc.

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